Fashion Route Cape Town
Duration: 4 hours (approx)
Private tours only
– meet local fashion designers in their studios or boutiques
– get behind the scenes of the city’s fashion scene
– mineral water
– private guide and private vehicle
– discretionary tips
Cape Town is a fashion city to the core. We have a rich history of bespoke tailoring and dressmaking. Everybody’s auntie was a seamstress, and everybody’s uncle ran a fabric wholesaler. This has always been a city of elegant eccentricity. To this day, old school tailors exist all over the city, and, while the bespoke suit is not as in vogue as it once was in the city, a whole new generation of design ideas and innovations make Cape Town something of a fashion capital in Africa.
Today we have so many designers. We continue to be surprised at how many there are in Cape Town, some are household names, some are working out of households. And the level of innovation and surprise is high.
There’s Greer Valley’s Kushn, blending Kente fabrics and local leather into the most beautiful shoes, bags and accessories for tech devices. The Movement in Observatory, headed by Hajila, is making the hippest streetwear. And Mzukisi of Swagger Diariez in Khayelitsha is breaking international with his futuristic, gender-bending takes on traditional African wear. Not to mention Grandt Mason’s GMO, doing vegan shoes from mainly recycled materials, Olive Green Cat’s blending of amber, resin and diamonds into exquisite un-bling jewellery, and countless other innovative approaches to fashion and identity in an African capital.
Our Fashion Route takes the guest deep inside the city’s fashion world, meeting designers in their studios and boutiques. The tour is about the stories of Cape Town’s Fashion world. It is a tour suitable for anyone with an interest in fashion, from the high couture fan to the street fashion fan.